About
My work is made of relationships. From the bond with each professional and the collaboration with artists, artisans and industries, unique projects come to life.
From the concept to the final detail, I follow each project with care and passion, so that every idea takes shape.
Massimo AssirelliServices
A consultancy dedicated to high-end projects, from private residences, hotels, retail spaces, offices and yachts to luxury branded real estate developments. I oversee the entire process, from the first concept to turnkey handover.
Every project begins with a vision. I work alongside architects and designers to give it substance, from the concept to the final finish: surfaces, bespoke joinery, light, furniture and accessories, chosen and crafted to tell a single story. Residences, hospitality, retail and yachts, carried through to completion with the same care for every detail.
When a great brand meets the right place, a development finds its soul. I identify the brand that best suits each project, guide the dialogue between developer and brand through to agreement, and bring the design and marketing expertise that turns an address into a destination.
The right signature makes all the difference. I match each client with the architect or designer closest to their vision, and follow the collaboration from the first concept to the finished project.
Some ideas deserve to become collections. I bring designers and manufacturers together, from the agreements to the supervision of production, and support each collection through to its commercial development.
The network
I connect clients, professionals and makers, bringing together the right people for the specific needs of each project. Behind every supply stands a consolidated, reliable Italian chain of artists, artisans and industries, ready to carry each project from finishes to furniture.
Approach
I take on the complexity, so that my clients can focus on the project alone. I anticipate and solve the issues that arise along the way, and coordinate every supply with industry experts and partner companies, from order to installation.
Every choice starts from the design and the client's concept. The product is simply the means to bring them to life.
From concept to handover, through a network of partner companies: control of the entire production chain, through to delivery and installation, anywhere in the world.
Selected projects
Private projects
Austin, TX · USA
A contemporary residence set into the landscape, where glass, stone and greenery meet. Clean lines and wide glazing let the outside in. Inside, materials and furniture continue the dialogue between architecture and nature.
Dubai · UAE
Between the sea and the skyline, a villa designed around light. Natural stone and bespoke furniture give each space a quiet, timeless presence.
Tripoli · Libya
Light, symmetry and noble materials. A private villa where traditional motifs, from arches to carved screens, are reimagined in a calm, contemporary language.
Dubai · UAE
A peaceful, light-filled home of natural materials. Warm wood and travertine-inspired stone, a tribute to classical Italian architecture, meet soft tones of white, beige and light grey, while large windows let sunlight play across every surface.
Branded projects
Fort Lauderdale, FL · USA
Inspired by the timeless elegance of Riva, a waterfront residence where architecture, interiors and Italian craftsmanship come together. Warm woods, fine leathers and soft neutral tones recall the world of luxury yachting, in bespoke furnishings created exclusively for the project.
Stage: Project launched
Ras Al Khaimah · UAE
On Al Marjan Island, a residential tower where a brand's identity becomes a way of living by the sea, from the architecture to every amenity.
Stage: Brand scouting
Europe · Middle East · North Africa · Americas · Asia
